But getting news is a key feature of the platform for existing Twitter users. There are more than 5, Topics available to follow. Twitter is tied with Facebook for this Twitter business statistic. We just told you Twitter was tied with Facebook for B2B organic content marketing. Twitter is an effective channel for social media customer service , and a dedicated service account can help ensure your team responds quickly to incoming requests.
If your Twitter marketing strategy could benefit from cheaper and more engaging ads, you might want to check out our guide to using Twitter ads. Pew Research found that BlackLivesMatter was used an average of 3. With critical topics dominating the discussion, brands need to tread lightly and think carefully about how they use social platforms.
As we explain in our Social Trends Report , silence can be golden. While people used Twitter to talk about difficult and important topics in , they also used it for entertainment and escapism. The number-one most discussed show was Big Brother Brasil. Banana bread. People filled their time with baking this year, and that increased kitchen time showed up in a massive increase in cooking Tweets.
In one of the first weeks of pandemic restrictions, there were , Tweets about cooking and baking every day. Source: TwitterData. Here are the rest of the top 10 emojis from last year:. Video has definitely found its place on Twitter. Save time managing your Twitter presence by using Hootsuite to share video, schedule posts, and monitor your efforts.
Try it free today. As the data shows, Twitter users are predominantly men. Source: Statista , DataReportal. In fact, In the US, Twitter is predominantly used for getting the news.
Other commonly reported usage reasons include entertainment, staying in touch with friends and family, and following corporate accounts. The average visit duration on the web version of Twitter worldwide was nearly 11 minutes in August Sources: eMarketer , SimilarWeb.
When it comes to privacy and data concerns, Twitter is ranked 7th among the list of 9 popular social media networks. Source: eMarketer. Source: Twitter. And Twitter data shows that hashtags about coronavirus and social injustice themes were most popular last year. Emojis signaling love and gratitude also made it to the top Source: Financial Express. Twitter revenue is made of two types: 1 advertising revenue and 2 data licensing and other revenue. Sources : Pitchbook. Sources : Twitter , Statista.
Fret not. To learn more about how to master a Twitter account, check out this ultimate Twitter guide for business success. One of the first questions that come to mind when considering a Twitter marketing campaign is probably: how many people use Twitter? This was a whopping 27 percent year-over-year increase, which Twitter attributed to both current global events as well as their own improvement and development efforts.
Breaking that down, 55 million of Twitter's daily active users are in the US. This makes up The remaining are international users. Over the course of , the number of international users on Twitter has grown more rapidly than that of US users. The million non-US users the platform currently has represent a 28 percent year-over-year increase.
In comparison, US users grew 21 percent. With these figures, it should come as no surprise that Twitter ranks among the most-used social platforms in the world. Instagram and Snapchat may have snapped up the young demographic , but Twitter has its own crowd to appeal to.
Approximately six of every 10 63 percent Twitter users worldwide are between 35 and 65 years old theVAB, The average adult Twitter user in the US appears to fall closer to the lower end of that range — with a median age of In terms of global gender demographics, Twitter is more popular among males than females. This is also reflective of the gender demographics of Twitter users in the US, but with a smaller margin. Twitter demographics in the US show 56 percent are males , as opposed to 44 percent females.
The average time spent on Twitter clocks in at 3. In fact, journalists make up nearly a quarter of all verified accounts on Twitter. The bite-sized news in the form of tweets makes for easy and quick consumption. This explains the relatively short amount of time spent per session on Twitter compared with social media giant Facebook, whose average session is 4.
And when it comes to time spent on Twitter, it also helps to know the best time and day to post on Twitter. There were It was also the highest number of app store downloads per quarter for Twitter since But despite the increase, the Twitter app is outside the top ten list of most-downloaded iOS apps.
It ranks 16th on the list pretty far behind its main competitors — Instagram, Facebook, and Snapchat. By the way, look here to find out how to get more likes with this list of top Instagram hashtags for
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